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The Financial Impact of Late Delivery and How to Accelerate Your Time-to-Market

February 07, 2019 | BY: Elisabeth O'Brien, Lisa Sarazin, Paul Moss, Val Chrysostomou

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The time it takes to bring a product to market is affected by many factors, a variety of which can be industry, company, or product specific. Every industry has its own way of measuring time-to-market (TTM) and, in the aerospace and defense industry, the time from concept to final product is often a lengthy process that involves years of certifications and approvals.

Effects of being late to market

System design and development has the biggest impact on the time it takes from the initial product concept through to market introduction. If aerospace and defense system developers and integrators had all the time and resources in the world, they would prefer to keep development in-house, where every step of the process could be managed. In reality, however, TTM acceleration is a key differentiator – and fortunately, there is a better, faster way to bring products and systems to market without sacrificing product quality or the integrity of the development process.

Download the 'The Financial Impact of Late Delivery and How to Accelerate Your Time-to-Market' white paper to learn more about:

Author’s Biography

Elisabeth O'Brien

Manager of Portfolio Marketing

Elisabeth manages a group of Marketing Portfolio Managers as well as provides marketing for multiple product portfolios. Having worked for Curtiss-Wright since 2009, she has over 15 years of experience in the aerospace and defense industry as both an engineer and marketing manager and completed a B.S. in Electrical Engineering at the University of Minnesota and a Masters of Business Administration at University College Dublin, Michael Smurfit Business School.

Lisa Sarazin

Author’s Biography

Lisa Sarazin

Marketing Portfolio Manager

Lisa Sarazin is the Marketing Portfolio Manager for the C4ISR division of Curtiss-Wright Defense Solutions. Lisa has previously held roles in Product Marketing and Content Strategy in the telecommunications industry.

Paul Moss

Author’s Biography

Paul Moss

Business Capture Director

Paul Moss is the Business Capture Director for the VDS Business Unit within Curtiss-Wright Defense Solutions. Paul has previously held business development and program management leadership roles within large defense systems integrators and holds an MBA with a specialism in Strategic Marketing from the University of Leicester and a Bachelor of Science in Engineering Management from the University of Hertfordshire.

Val Chrysostomou, Video Display

Author’s Biography

Val Chrysostomou

Product Manager, VDS

Val Chrysostomou is a Product Manager for the Video and Display Systems group at Curtiss-Wright. She has been involved in the defense industry for over 17 years with the last 10 years holding positions in marketing and product management. Val obtained a PhD in Engineering Management focusing in new product introduction efficiencies from the University of Hertfordshire, UK.

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